I build products and companies that are simple, useful, and built to scale.
My focus right now is clear: lead Cannible to a successful acquisition. I’m doing that by shipping a marketplace people love to use, a business model that compounds, and a system that runs reliably at scale.
What I’m building at Cannible
A modern cannabis marketplace that makes discovery and access feel effortless
AI-guided matching to pair people with products that fit their needs
A unified experience for consumers, brands, and dispensaries
Clear architecture for an 8-person engineering team, pricing that aligns incentives, and a go-to-market plan built for repeatability
How I lead
Clarity over complexity. Reduce to the essential, then execute.
Customer-back. Design from real use, real constraints, real data.
Systems first. Durable processes that scale people, product, and revenue.
Measure what matters. Ship, learn, improve.
Selected results
40+ digital products launched across cannabis tech, SaaS, e-commerce, and enterprise
At Goliath: design systems that drove +40% digital revenue and +15% customer growth
At Bloomreach: grew a $3.2M portfolio by 15% in six months; NPS +20; churn –30
40+ site/app launches delivering +25% online sales, +35% conversion, –20% bounce
At Baunfire: +30% mobile traffic and +25% engagement through responsive builds
What I do best
Product strategy and differentiation
Systems and solution architecture
Design systems and user experience
Pricing, packaging, and GTM
Team leadership across product, design, and engineering
What I’m looking for
Partners and operators who want to scale Cannible with discipline and speed
Strategic relationships that accelerate distribution, data, and market access
Conversations with acquirers and ecosystem leaders
I'm seeking to do the most meaningful work of my career.
I'm an innovative, pro-active and efficient problem solver with a strong background in software development.
I'm comfortable giving and soliciting feedback from colleagues in order to continually raise the bar for quality.
I have experience showcasing my end-to-end design process across multiple projects, that includes interaction and visual design artifacts and high-fidelity prototypes, and I know how to clearly and succinctly articulate the goals of the team.
I can apply strategic thinking to design and can deliver unique and innovative experiences that consistently strike the right balance of optimizing user needs, business goals, and technical execution across web or mobile platforms.
I'm a big believer in the power of collaboration. I have always sought opportunities to work with others to create new strategies and workflows for efficiency.
I like to work independently to complete fully-featured products defined within a well scoped domain. My specialty is designing flows that are incredibly simple and elegant to deliver delightful user experiences.
I can partner with multiple stakeholders, product managers, engineers, UX researchers and content strategists to collaborate on the product from conception until launch.
I have a deep entrepreneurial desire to understand the intersection of design and business. I'm passionate about developing products that have a positive impact on the world, both economically and environmentally.
I can create, maintain, and manage consistent standards in dynamic design system, and play a key role in leading design system efforts.
I have an affinity for consistency, color use, typography, and I have a sharp eye for subtle details. I'm able to grasp and distill highly complex issues and translate them into clean, focused, scalable solutions.
Stuff I'm Interested In
Girl dad.
I'm a happily married father of two beautiful little girls, and one beautiful little french bulldog.
Non-geographically influenced sports enthusiast
I grew up in SoCal a huge fan of the Yankees and Patriots before they each won like 49 championships in a row. Promise.
Rewind State of Mind.
I'm self-admittedly stuck in the 90's - I like old school, lyrically imaginative tracks from Biggie and Pac to Hov and Nas.
Just enough class to stay home.
I like wine and photography and books and cooking and museums and history and other things that also mean I don't go out much.
Pick it up, put it down.
I became a volunteer firefighter at 17, and ever since I've been obsessed with building a fitness that can handle all the smoke.