Strategy
January 5, 2024
19:28
10.1K views

Pricing Psychology: Why Your SaaS Pricing Page Is Broken

Behavioral economics applied to SaaS pricing. Learn the cognitive biases that drive purchasing decisions and how to architect your pricing tiers.

Key Takeaways
What you'll learn in this episode
  • •Anchoring effects and how to use decoy pricing
  • •The psychology of 'per seat' vs. 'per usage' models
  • •Value metric selection that aligns with customer success
  • •A/B testing framework for pricing experiments
Transcript & Notes

Pricing Psychology for SaaS

Your pricing page is a product. Here's how to design it using behavioral economics.

Anchoring and Decoys

The first price a customer sees becomes their reference point...

Value Metrics

Choosing the right value metric is more important than the price itself...

Testing Framework

Here's how to run pricing experiments without destroying trust...

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Duration60 minutes
FormatLive Zoom Call
What's IncludedRecording
Investment$297
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